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How ynet Group runs 25 apps and websites on one Ad Ops workflow with Optimon

How ynet Group runs 25 apps and websites with 500M monthly page views on one Ad Ops workflow, saving about 270 hours of work every month with Optimon.

The ynet logo over an aerial view of the Tel Aviv shoreline.
500M 25 270h 2.2K
Monthly page views Websites and apps Monthly work saved Critical alerts and suggestions

About ynet Group

ynet Group is the biggest publishing group in Israel, with more than 500M monthly page views in 25 websites and mobile apps. It covers various content types, such as news, sports, fashion, economic, and lifestyle and generates over 600 articles each day, for readers all over the globe.

ynet's Ad-Operations team includes 10 team members, all together in charge of all of ynet's digital assets.

The challenges and the solution

Teamwork has always been a challenge for any Ad-Ops team. One of the biggest challenges was splitting the workload between the team members and still being able to stay in sync and keep everyone updated about optimization changes, issues, alerts, revenue drops, and more.

With the help of Optimon's platform automatic alerts, insights, and optimization suggestions, the team has been able to quickly detect issues, share insights with their teammates, and tackle revenue drops as they occur.

Using Optimon's team-sharing features, ynet's team has been able to share their work process to prevent revenue loss and maximize their overall yield.

Customer feedback

Using the Optimon Platform has taken our teamwork to new heights. We are saving a great amount of time and almost not using spreadsheets at all. Teamwork is no longer a painful challenge. As a manager, I can always follow the changes made by my team members. There is no doubt that Optimon has made us more efficient as a team, and helped us increase our total revenue yield.

Tzahi Rogotner, Head of programmatic, ynet Group

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