| 40M | 75h | 120% | 1.2K |
|---|---|---|---|
| Monthly page views | Monthly work saved | Revenue increased | Critical alerts and suggestions |
About Globes
Globes is one of the top 5 finance magazines in Israel, with more than 40M monthly page views, mostly from direct traffic sources. It covers Israeli business to Israel's elite in management, investment, technology, law, accounting, and marketing.
The challenges and the solution
According to Globes Ad-Ops team, one of the hardest tasks involves keeping track of set floor prices in order to maximize ad revenue. This task requires running numerous reports and manual calculations to be able to reach a mindful decision.
Using Optimon, Globes team was able to use the powerful pricing rules features to assist them in tracking the entire range of pricing rules metrics and to receive automatic suggestions to optimize those price floors.
By not being forced to manually track changes using tedious Excel sheets and struggling with complex calculations, the time saved by the Ad-Ops team has been used for increasing revenue.
Customer feedback
Optimon's interface is intuitive and very easy to use. For the past 2 years, they helped us with analyzing and optimizing our programmatic ad stack performance, work better as a team, and be much more efficient by saving a lot of hours in manual work time. Additionally, and most importantly, the close and professional accompaniment of Optimon's team has led to an increase in revenue and it seems like the sky is the limit.
Sivan Granot, Ad Operations, Globes
Talk to us
Want to see what the same setup would do for your inventory? Book a demo: twenty minutes, your data, no slides.
