Ad Revenue Optimization made easy, effective, and fast

#1 SaaS platform for publishers and media groups

Data Conclusions

Easily connect your Google Ad Manager/Header Bidding and get insightful conclusions about your performance.

Problem Detection

Get notified about critical revenue issues with our 24/7 monitoring and alerting algorithms, up to the ad-unit level.

Actionable Recommendations

Get our sophisticated pricing floor insights and suggestions that will help you optimize and maximize your yield.

Trusted by

We'll bring you back more than 73% of your time

Optimon was designed and built from the ground up by Ad Ops, with an Ad Ops perspective in mind. Get rid of exhausting spreadsheets, pivot tables, and complicated manual investigations. 


Get your work done better and faster

Slice and dice every important dimension and metric to easily understand your data.

Start your day with actionable alerts and recommendations

It’s not only about visualizing the ads-related data, it’s about knowing and suggesting exactly and automatically what you should do with it.

Proprietary methodologies to optimize your price floors

Track your Google Ad Exchange Pricing `Rules anomalies, record important events, and optimize your pricing strategy using our automated suggestions.

Transparency for your header bidding performance

Connect your website(s) and get real-time, transparent data about your Prebid performance, optimization and opportunities to improve, bidders comparison, demand intensity tracking, and much more. Works with any Prebid setup.

Customer Feedbacks

“Using the Optimon Platform has taken our teamwork to new heights. We are saving a great amount of time and almost not using spreadsheets at all. Teamwork is no longer a painful challenge. As a manager, I can always follow the changes made by my team members. There is no doubt that Optimon has made us more efficient as a team, and helped us increase our total revenue yield.“
Tzahi Rogotner
Head of programmatic, ynet Group
"The perfect platform for tracking and increasing your google and other programmatic revenue. So far, every little idea or question I had regarding my activity was already implemented in Optimon so. Most importantly, this system saves a lot of precious time by having all the data right in front of you."
Sivan Oved
Ad Operations, Haaretz

Start Your 14-Day
Free Trial ​

Pricing starts at $1,299/month

Everything you need to analyze and maximize your ad stack

Terms and Conditions

(“Terms”), Refunds Policy, Privacy Policy, EULA (End-User License Agreement)

Last updated: 26 August 2018

Please read these Terms and Conditions (“Terms”, “Terms and Conditions”) carefully before using the website and any web or mobile application associated with (“Service” or “Application”) that is operated by Pixel Group (“us”, “we”, or “our”).

Your access to and use of the Service is conditioned on your acceptance of and compliance with these Terms. These Terms apply to all visitors, users and others who access or use the Service.

By accessing or using the Service you agree to be bound by these Terms. If you disagree with any part of the terms then you may not access the Service.

End-User License Agreement

Please read this End-User License Agreement (“Agreement”) carefully before clicking the “I Agree” button, downloading or using the Service.

By clicking the “I Agree” button, downloading or using the Application, you are agreeing to be bound by the terms and conditions of this Agreement.

If you do not agree to the terms of this Agreement, do not click on the “I Agree” button and do not download or use the Application.


Pixel Group grants you a revocable, non-exclusive, non-transferable, limited license to download, install and use the Application solely for your personal, non-commercial purposes strictly in accordance with the terms of this Agreement.


You agree not to, and you will not permit others to:

a) license, sell, rent, lease, assign, distribute, transmit, host, outsource, disclose or otherwise commercially exploit the Application or make the Application available to any third party.

Modifications to Application

Pixel Group reserves the right to modify, suspend or discontinue, temporarily or permanently, the Application or any service to which it connects, with or without notice and without liability to you.

Term and Termination

This Agreement shall remain in effect until terminated by you or Pixel Group.

Pixel Group may, in its sole discretion, at any time and for any or no reason, suspend or terminate this Agreement with or without prior notice.

This Agreement will terminate immediately, without prior notice from Pixel Group, in the event that you fail to comply with any provision of this Agreement. You may also terminate this Agreement by deleting the Application and all copies thereof from your mobile device or from your desktop.

Upon termination of this Agreement, you shall cease all use of the Application and delete all copies of the Application from your mobile device or from your desktop.

All provisions of the Terms which by their nature should survive termination shall survive termination, including, without limitation, ownership provisions, warranty disclaimers, indemnity and limitations of liability.


If any provision of this Agreement is held to be unenforceable or invalid, such provision will be changed and interpreted to accomplish the objectives of such provision to the greatest extent possible under applicable law and the remaining provisions will continue in full force and effect.

Amendments to this Agreement

Pixel Group reserves the right, at its sole discretion, to modify or replace this Agreement at any time. If a revision is material we will provide at least 7 days notice prior to any new terms taking effect. What constitutes a material change will be determined at our sole discretion.


If you wish to purchase any product or service made available through the Service (“Purchase”), you may be asked to supply certain information relevant to your Purchase including, without limitation, your first and last name, email address, phone number, home address, area code or any other information relevant to your purchase.


Some parts of the Service are billed on a subscription basis (“Subscription(s)”). You will be billed in advance on a recurring 1 month cycle and will be rebilled until you cancel such subscription.


If you are not entirely satisfied with your purchase, we’re here to help.

We recommend contacting us for assistance if you experience any issues receiving or downloading our product or service.

We issue refunds for digital products within 30 days of the original purchase of the product to your credit card (or original method of payment).

You will receive the credit within a certain amount of days, depending on your card issuer’s policies.


Our Service allows you to post, link, store, share and otherwise make available certain information, text, graphics, videos, or other material (“Content”). You are responsible for the originality of such content and hereby declare that you have full rights for the content published.

Links To Other Web Sites

Our Service may contain links to third-party web sites or services that are not owned or controlled by Pixel Group.

Pixel Group has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third party web sites or services. You further acknowledge and agree that Pixel Group shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods or services available on or through any such web sites or services.

Privacy Policy

We use your Personal Information only for providing and improving the Site. By using the Site, you agree to the collection and use of information in accordance with this policy.

Information Collection And Use

While using our Site, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to your name, your email address, your personal id number or social security number, and your mobile phone number. (“Personal Information”).

Log Data

Like many site operators, we collect information that your browser sends whenever you visit our Site (“Log Data”).

This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages and other statistics.

In addition, we may use third party services such as Google Analytics that collect, monitor and analyze this data.


We may use your Personal Information to contact you with newsletters, marketing or promotional materials and other information that may be directly related to your account / purchase / subscription.


By using the Product or Service, you consent to the use of cookies.

Our Cookies Policy explains what cookies are, how we use cookies, how third-parties we may partner with may use cookies on the Service, your choices regarding cookies and further information about cookies.

Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer’s hard drive.

Like many sites, we use “cookies” to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

What are cookies

Cookies are small pieces of text sent by your web browser by a website you visit. A cookie file is stored in your web browser and allows the Service or a third-party to recognize you and make your next visit easier and the Service more useful to you.

Cookies can be “persistent” or “session” cookies.

How Pixel Group uses cookies

When you use and access the Service, we may place a number of cookies files in your web browser.

We use cookies for the following purposes: to enable certain functions of the Service, to provide analytics, to store your preferences, to enable advertisement delivery, including behavioral advertising.

We use both session and persistent cookies on the Service and we use different types of cookies to run the Service.

We may use essential cookies to authenticate users and prevent fraudulent use of user accounts.

We may use the browser’s local storage systems to store application data and/or login data.

Third-party cookies

In addition to our own cookies, we may also use various third-parties cookies to report usage statistics of the Service, deliver advertisements on and through the Service, and so on.

What are your choices regarding cookies

If you’d like to delete cookies or instruct your web browser to delete or refuse cookies, please visit the help pages of your web browser.

Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.

Where can your find more information about cookies

You can learn more about cookies and the following third-party websites:


Network Advertising Initiative:


The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

Changes To This Privacy Policy

This Privacy Policy is effective as of August 26th, 2018 and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.

We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.

Contact Us

If you have any questions about these Terms, please contact us at [email protected]

PIXEL Group Privacy Policy

The website and the services made available by it is provided by PIXEL Group, My Witty LTD, an Israeli company (“Company”, “PIXEL” or “PIXEL Group”). We take the protection of your information seriously. This Privacy Policy (the “Policy”) explains how we collect your and your End Users information and how we use it. Together with our Terms of Use, it governs your use of the Service.

  1. Which Information We Collect?

We may collect two types of data and information from our Users:

  • Non-identifiable and anonymous information (“Non-personal Information”). We are not aware of the identity of the User from whom we have collected the Non-personal Information. Non-Personal Information is any unconcealed information which does not enable identification of an individual User, and which is available to us while such User is entering into and/or using the Site. Non-personal Information which is being gathered consists of technical information, behavioral information and aggregated information, and may contain, among other things, the activity of the User on the Site, type of operating system, User’s ‘click-stream’ or searches on the Site, type and version of browser, keyboard language, screen resolution, etc.
  • Personally identifiable information (“Personal Information”). This information may identify an individual or may be of a private and/or sensitive nature.
    Users of the Site automatically provide their IP address mainly for enhancing the User’s experience and for geo-location and security purposes as further detailed below.
    When opening an Account, you may be required to provide the following details: full name, e-mail address and a password. Once your contact details received by us, our representative will contact you to complete the registration process.  Our representative may collect additional information from you.
    In addition, Personal Information which is being gathered consists of any personal details provided consciously and voluntarily by the User (e.g. in the contact or payment-details forms on the Site) or during the business cooperation.

For avoidance of doubt, any Non-Personal Information connected or linked to any Personal Information shall be deemed as Personal Information as long as such connection or linkage exists. We do not collect any Personal Information from you or related to you without your approval, which is obtained, inter alia, through your active acceptance to the TOU and the Privacy Policy.

  1. How Do We Collect Information on Our Users?

We receive data from the computer, mobile phone or other device used to access the Service. This may include IP address, the type of browser, system and language, date and time of visits, the type of internet service, location (including GPS location when made available to us), the pages visited, and the way of interaction with ads and other types of content.

  • “Cookies” – data files, which often include a unique identifier, sent to an internet browser or application and placed on a computer or mobile device in order to store certain information. We may use both session cookies (which expire once the web browser is shut down) and persistent cookies (which stay on the device until deleted). Some of the content included in the Service may contain and send cookies to your computer or mobile device. Usually you can set your web browser to refuse all cookies or to indicate when a cookie is being received; this may, however, interfere with the use of the Service by you. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, refer to your browser’s help section. We also use Google Analytics, Mixpanel, Hot Jar and other similar products to obtain anonymous aggregated usage data. To opt out of being tracked by Google Analytics across all websites visit
  • “Beacons” or “Pixels” – electronic files used to track your navigation through the Service, email messages sent to you, the completion of transactions, submittal of applications and browsing behavior. You may be able to opt-out of beacon tracking by adjusting the settings on your browser.
  • “Log Files” – when you use the Service we may track and record actions occurring on the Service and collect certain technical data including your IP address, browser type, internet service provider, referring/exit pages, platform type, date/time stamp, click data and types of advertisements viewed.
  • Information which you decide to provide us voluntarily. For example, we collect Personal information when you contact us through the contact form or when you open an Account.

We may gather, collect and store such information either independently or through the help of our authorized third-party service providers as detailed below

  1. How We Generally Use the Information

We use the information we collect to provide you with the Service, to maximize the relevancy and quality of the Service. For example:

  • Provide and personalize content of the Service to our users;
  • Monitor and improve the effectiveness of the Service;
  • Monitor aggregate metrics and statistical information regarding the Service and the users thereof;
  • Enhance the User’s experience while using the Site and Services.
  • Determine general geolocation information (i.e., country) from which the User’s computer is connected to the Internet in order for us to know the general location of our Site’s Users as well as in order to safeguard our Site. 
  1. Sharing Information with Third Parties

PIXEL will not share any Personal Information it collects with any third party, other than in the following circumstances: (a) to satisfy any applicable law, regulation, legal process, subpoena or governmental request; (b) to enforce this Privacy Policy and/or the TOU, including investigation of potential violations thereof; (c) to detect, prevent, or otherwise address fraud, security or technical issues; (d) to respond to claims that contact information (e.g. name, e-mail address, etc.) of a third-party has been posted or transmitted without their consent or as a form of harassment; (e) to protect the rights, property, or personal safety of the Company, its Users or the general public; (f) by virtue of undergoing any change in control, including by means of merger, acquisition or purchase of all or substantially all of the assets of the Company, so long as such acquirer maintains the same privacy terms hereunder; or (g) pursuant to your explicit approval prior to the disclosure. Note, that we collect, hold and/or manage Personal Information through PIXEL’s authorized third party vendors of certain products or services (such as hosting cloud services) (including, as applicable, their affiliates) solely and limited to providing us with such requested services, and not for any other purposes. Such vendors may be located in a country that does not have the same data protection laws as your jurisdiction. For avoidance of doubt, PIXEL may transfer and disclose Non-personal Information to third parties at its discretion, including without limitation for statistical, analytical and research purposes and for customization, development and improvement of our Site and Service.

PIXEL collects following information by using tags, user agents and cookies in order to optimize and provide the qualitative work of processes.

  1. Privacy Policy with respect to your End-Users

In order to provide you with our Services and serve Ads to your Properties, and in order to constantly improve our Services, we and our authorized third party advertisers may collect, use and disclose certain data related to the end-users of your Properties (the “End-User Data” and the “End Users“, respectively).

End User Data consists of the following types of information:

  • End-Users Non-personal Information: Non-personal Information is any unconcealed information which does not enable identification of an individual End-User. Non-personal Information is available to us and may be available to our authorized third party advertisers while End-Users are accessing or using your Properties. Non-personal Information which is being gathered may consist of technical information, behavioral information or aggregated information, and may contain, among other things: technical data, e.g. type of operating system and configuration, screen resolution, screen density, software version, hardware type, usage patterns and other statistical data, the time the End-Users were engaged with the Ads on your Properties, etc.
  • End-Users Personal Information: We and our authorized third party advertisers may collect the following Personal Information: End-User’s IP address, Device ID, geo-location (country, region, city) and/or other behavioral information related to a particular End-User. It should be noted, however, that such information is not used by us in order to personally identify a specific End-User but rather for technical and statistical purposes, as described below.

Collection. We and our authorized third party advertisers may collect End-User Data if you provide it to us and/or once you serve Ads (and/or Ad serving scripts) to your Properties. The End-User Data may be collected by the use of various tracking technologies. We and our authorized third party advertisers may gather, collect and store the information either independently or through the help of our authorized third-party service providers as detailed below.

Purpose. We and our authorized third party advertisers may use the End-User Data in order to provide you the Services, i.e., for the purpose of displaying Ads of our third party advertisers on your Properties. For example, we will collect Personal Information in order to determine geo-location information from which the End-User is connected to the Internet in order to serve Ads through the Service based on such End User’s location. In addition, we and our authorized third party advertisers will collect End-User Data in order to (i) create statistics and other aggregate information and analysis with respect to your End User’s engagement with Ads which are served to the Properties through the Service; (ii) use it for statistical, analytical and research purposes and for customization, developing and improvement of our Services; (iii) for general campaign performance in order to report to our authorized advertisers or SSPs; (iv) to determine the amounts to bid, pay or offer for impressions or units of ad-inventory; and/or (v) detect fraudulent activities that occur while your End Users are engaging with Ads on your Properties.

Third Parties. In addition to the sharing of End Users Data in order to fulfill the purposes mentioned above, we may share your End User’s Personal Information in the cases specified in Section 4 above.

Deletion or Modification of End User Data. Since we have no direct relationship with your individual End-Users and we do not send communications to your End-Users, you hereby agree to handle all End-User’s requests with respect to deletion and modifications of their information. End-Users who seek access to their Personal Information, or who wish to correct, amend, delete inaccurate information or withdraw consent for further use of their Personal Information should direct their request to you. If you are unable to handle such a request and only we possess the ability or power to solve your End-User’s request or issue, please forward that request to us and provide us with the necessary instructions and we will make reasonable efforts to solve the issue pursuant to any applicable privacy laws. Unless you instruct us otherwise, we may retain your End-Users’ Personal Information for as long as reasonably required for the purposes for which such Personal Information was collected, all as permitted under any applicable privacy laws. Aggregated and/or anonymous data may remain on our servers indefinitely.

Children/Minors End User Data. You agree that you will not use the Services in connection with any Properties directed to Minors. The term “Minor” shall mean a Child as such term is defined under the Children’s Online Privacy Protection Act of 1998 and the rules promulgated by the Federal Trade Commission (FTC) under that Act, including but not limited to the Children’s Online Privacy Protection Rule 16 C.F.R. Part 312 (the “COPPA“) or any other under-age individual as defined by applicable children protection legislation in any relevant jurisdiction. You will (i) notify PIXEL in writing of any Properties which are or may be considered as a “Child Property” under the COPPA, and (ii) to the extent required by applicable laws, implement reasonable commercial means within the Properties for identifying Minors when the Properties are not primarily directed at children under such age; all in order to enable PIXEL to block collection of information from Minors. If you learn that any information transferred to us via the Services includes Personal Information collected from Minors, please inform us immediately and we will delete that information as quickly as possible.

Tracking Technologies with respect to End Users. When Ads (and/or Ad serving scripts) are served to your Properties via the Services, PIXEL and/or third party advertisers or SSPs may use industry-wide tracking technologies (e.g., cookies, web beacons, etc.) which store certain information on the Properties (“Technologies“) and which allow us or such third parties to collect certain data for the purpose of serving Ads through the use of our Services (including without limitation, serving Ads that may be of interest to End Users). As abovestated, PIXEL will not use the Technologies in order to personally identify a specific End User. In each case, End Users will be subject to the third party advertisers’ privacy policies.

Behavioral Advertising. You should notify your End Users that our authorized third party advertisers may serve you behavioral advertisements. You should include a conspicuous mechanism by which your End Users may opt out of such online behavioral advertising.

  1. Cookies

When Customer uses and accesses the Website, PIXEL may place a number of cookies files in Customer’s web browser.

PIXEL uses cookies for the following purposes: 

  • To log into your account.
  • To distinguish between unique web browsers, and to store data for advertising purposes, including interest-based advertising.
  • To store ad delivery and reporting data for clients, such as, for example, which ad was shown, the number of times a particular ad has been shown, and how recently an ad was shown to a particular web browser.
  • Cookies play a role in cross-device linking where cookies from different browsers or devices might be associated with each other.
  • PIXEL Products uses cookies to analyze user behavior when we add new features or some changes.
  • Some browsers or other software may be configured to block third party cookies by default.
  1. Children’s Privacy

We do not knowingly collect or solicit personal information from anyone under the age of 13 or knowingly allow such persons to register to the Service. If you are under 13, please do not use the Service and do not send any information about yourself to us. No one under the age of 13 is allowed to provide any personal information to us. In the event that we learn that we have collected personal information from a child under age 13 without verification of parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us promptly at [email protected].

  1. Opt Out

In any event, if for any reason you (or any person) wish to delete or modify Personal Information, please send us an e-mail with adequate detail of your request to: [email protected] and we will make reasonable efforts to modify or delete any such Personal Information pursuant to any applicable privacy laws. Note that unless otherwise explicitly specified herein and/or unless you instruct us otherwise we may retain your Personal Information for as long as reasonably required for the purposes of which such Personal Information was collected, all as permitted under any applicable privacy laws. Aggregated and/or anonymous information derived from your use of the Site or Services may remain on our servers indefinitely.

  1. Security

We use industry standard measures to ensure the security of all information, including the use of passwords, firewalls, encryption and remote servers, and routinely evaluate our practices to identify security threats or opportunities for the improvement of our Service. However, no transmission of the information is guaranteed to be completely secure. Unauthorized entry or use, hardware or software failure, and other factors may compromise information security. You acknowledge and agree to assume this risk when communicating with us.

  1. International Data Transfer

In order to provide the Site and Service, we may transfer information collected about you, including Personal Information, to affiliated entities, or to other third party service provides (as provided herein) across borders and from your country or jurisdiction to other countries or jurisdictions around the world. Please note that we may transfer such information to a country and jurisdiction that does not have the same data protection laws as your jurisdiction, and you consent to such transfer of information.

  1. Changes to This Privacy Policy

By using the Service, you consent to our collection and use of your personal information as described in this Policy. If we make material changes to this Policy, we will notify you by placing a post regarding those changes on the website of the Service or by other means, as per our sole discretion. We reserve the right to modify this Policy at any time, so please review it frequently. Changes to this Policy are binding and effective when they are posted on this page. To the extent that the Service has your e-mail address on record, we may use this to inform you of changes to this Policy.

  1. Data Protection Officer

PIXEL Company appointed Data Protection Officer in connection with GDPR adoption. Customer can contact him in case he has any question at [email protected] or at the address below.

Try It Free

We are happy to see you here 😎

Partner with us!

Working with publishers?

We’ll be happy to partner with you and find the best way of growing together! 🚀

Drop us your email below and we’ll contact you back shortly.