# Optimon

> Optimon is a Revenue Optimization Enablement platform for Ad Ops teams,
> publishers, and media owners. It plugs into Google Ad Manager (GAM), Prebid,
> and SSPs to provide real-time revenue monitoring, anomaly alerting,
> root-cause investigation, AdX pricing-rules management, and an AI analyst
> (Optimon AI) that answers plain-language questions from the publisher's own
> live ad-stack data.

Key facts:

- Integration: GAM connects via API; Prebid/Header Bidding data is collected
  on-page with a lightweight asynchronous JavaScript snippet, giving bid-level
  visibility that SSP reporting APIs often lack.
- Optimon AI answers only from the publisher's own aggregated reporting data
  (GAM, Prebid, alerts, pricing rules), scoped server-side to the account. It
  does not browse the web and never sees other publishers' data.
- Privacy: Optimon does not collect, store, or process personally identifiable
  information from website visitors.
- Free trial: 14 days, no credit card required.
- Data retention: minimum 6 months, extendable to 36 months by plan.
- Direct deals: monitors Programmatic Guaranteed, Preferred Deals, and
  direct-sold campaigns down to individual ad units.
- Company: My Witty LTD, operating as Optimon (optimon.io).

## Product

- [Platform features](https://optimon.io/#features): Optimon AI, monitoring and
  alerting, investigation, AdX pricing-rules management, and header bidding
  analytics.
- [Ad Inspector](https://optimon.io/ad-inspector): free Chrome extension that
  overlays live ad diagnostics on any page: header-bidding auctions, GAM
  targeting, and delivery classification for every ad slot.

## Case studies

- [ynet Group](https://optimon.io/blog/ynet-case-study): managing 25 apps and
  websites (500M monthly page views) with one Ad Ops workflow; about 270 hours
  of monthly work saved.
- [Maariv Group](https://optimon.io/blog/maariv-case-study): programmatic
  revenue up 740% over three years using Optimon.
- [Globes](https://optimon.io/blog/globes-case-study): AdX price-floor
  optimization with reduced operational costs.

## Guides (practitioner articles for publisher ad ops)

- [Google Ad Manager price floors](https://optimon.io/blog/google-ad-manager-price-floors):
  why no tool changes GAM floors mid-auction, how to find floor gaps by comparing
  Prebid bids with unified pricing rules, and a weekly floor review routine.
- [Header bidding pros and cons](https://optimon.io/blog/header-bidding-pros-and-cons):
  what header bidding adds, what it costs, client-side vs server-side, and the six
  wrapper settings that decide whether it earns or leaks.
- [Ad blockers and publisher revenue](https://optimon.io/blog/ad-blockers-publisher-revenue):
  how ad blockers work in 2026, measuring your block rate, what recovers revenue,
  and how blocking distorts GAM reporting.
- [Five programmatic yield workflows](https://optimon.io/blog/programmatic-yield-workflows):
  floors, supply-chain audits, viewability, first-party data, pricing governance,
  each with a cadence, report, and threshold.
- [Audience segmentation for ad revenue](https://optimon.io/blog/audience-segmentation-ad-revenue):
  getting first-party segments into GAM key-values and Prebid first-party data,
  pricing them, and checking buyers pay.
- [Ad placements and formats](https://optimon.io/blog/ad-placements-formats-yield):
  sizes and placements by platform, viewability, lazy loading, refresh, and
  layout stability.
- [The programmatic ecosystem for publishers](https://optimon.io/blog/programmatic-ecosystem-publishers):
  deal types, how the pieces fit in Google Ad Manager, the risks that drain
  yield, and what transparency buys.

## Resources

- [Blog](https://optimon.io/blog): notes from the yield desk on GAM, Prebid,
  and ad revenue operations.
- [Meet Optimon AI](https://optimon.io/blog/meet-optimon-ai): how the built-in
  ad-ops analyst works.
- [Contact](https://optimon.io/#contact): request a demo; the team responds
  within one business day.

## Legal

- [Privacy policy](https://optimon.io/privacy-policy)
- [Terms of use](https://optimon.io/terms-of-use)
- [Data security addendum](https://optimon.io/data-security-addendum)